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The Firesign Theatre and Seeland Records is proud to present DUKE OF
MADNESS MOTORS, the long-awaited ultra-comprehensive "Dear Friends"
radio reissue that fans have been dreaming of for decades:

DUKE OF MADNESS MOTORS is the ultimate box-less boxed set of Firesign's
complete broadcast output for the years 1970-1972, when they were
blowing minds on Los Angeles radio with /The Firesign Theatre Radio Hour
Hour, Dear Friends/, and /Let's Eat/. Our reissue package is nothing
less than the complete history of the period in one 108-page book and
one DVD-ROM of MP3 data. The book contains an 8000-word historical
essay, new interviews with Firesign and their producer and engineer,
complete show rundowns, original scripts, vintage Phil Proctor
photocollages, found objects and much more. Meanwhile the DVD-ROM is a
data disk containing every show of the era, fully restored and
remastered, encoded to MP3 - over 80 hours in all. Dump to your hard
drive and let the fun begin.

DUKE OF MADNESS MOTORS will be available in stores starting February 15
- but if you pre-order now directly from the Firesign Theatre, we'll
ship you a copy the moment we get them from the printer, possibly as
early as the beginning of January. It's a limited print run and there's
gotta be more than a thousand of you Fireheads still alive and
salivating for one of these babies, so act soon! One book-plus-DVD costs
just $45 postage paid to the U.S. and Canada, or $50 post paid worldwide
(we accept PayPal, credit cards, checks, or well-concealed cash). To
order, just go to, where you can also hear audio
samples, take a peek inside the book, and read two rambling essays from
your faithful Firesign archivist demonstrating the depth of his
obsession as exemplified by his tragic proclivity for crate-digging and
bunker-diving over the last ten years.


Big light in sky slated to appear in East.
Sonic booms scare minority groups in Sector B.
And there's hamburger all over the highway in Mystic, Connecticut.
  -- Firesign Theatre